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Grand Theft Auto 6 is set to be the biggest entertainment release of all time, but one question remains unanswered: how much will it cost? With rumors ranging from $70 to $100, fans are eager to know what they'll need to pay when the game launches on November 19, 2026 (hopefully no delay). Here's everything we know about GTA 6's expected price.
Note: We'll keep this article updated with the latest information, leaks, interviews, and official announcements from Rockstar as we get closer to the release date.
GTA 6 Expected Price
The most realistic price point for GTA 6 is $70 for the standard edition. This matches current industry standards for AAA games and aligns with what Take-Two CEO Strauss Zelnick has said about delivering value for customers. Zelnick has repeatedly emphasized that Rockstar believes in providing tremendous value compared to the hours of gameplay offered.
Former Rockstar North Technical Director Obbe Vermeij recently backed up this prediction in an interview. "I think they're just going to make it a regular-priced game and then make the money on the back-end," Vermeij said. He believes Rockstar will want the biggest player base possible to maximize revenue from GTA Online's successor, rather than limiting the audience with a higher price.
Earlier this year, analyst Matthew Ball suggested GTA 6 could cost between $80 and $100, potentially breaking the $70 barrier and setting a new standard for AAA pricing. However, new research from MIDiA Research has shown this would actually cost Rockstar money.
"A $100 price point would actually leave money on the table," said Perry Gresham, MIDiA Research's Head of Data. The research shows that launching at $70 would result in approximately 22.9 million copies sold in the U.S. alone, generating around $1.6 billion in revenue.
GTA 6 Editions Pricing
Like GTA 5, GTA 6 will likely release in multiple editions with different price points:
- Standard Edition: $70 - The base game with no additional bonuses
- Special Edition: $80-$120 - Includes exclusive in-game items, early access content, and other bonuses
- Collector's Edition: $150-$200 - Features physical collectibles, exclusive unlocks, and premium packaging
The pricing for special editions follows the pattern Rockstar used for GTA 5.
GTA 6 Development costs won't affect price
Some fans worried that GTA 6's rumored $2 billion development budget would force Rockstar to charge more. However, this massive budget includes not just production costs but also marketing and future updates. More importantly, Rockstar's business model relies on long-term monetization through online features, not upfront game sales.
While console players can expect to pay $70, PC gamers face a different situation. Rockstar hasn't announced a PC release date for GTA 6, and based on past releases, it could come a year or more after the console launch in November 2026.
PC players who can't wait may need to purchase a PlayStation 5 or Xbox Series X/S. With console prices expected to increase in 2026 due to RAM shortages, PC gamers could end up spending significantly more than $70 to play GTA 6 on launch day.
What About GTA 6 Pre-orders?
Pre-order pricing will match the standard edition price—likely $70 for the base game. Rockstar typically doesn't charge extra for pre-orders, though early buyers may receive bonus content or early access depending on the edition purchased.
While Rockstar hasn't officially announced GTA 6's price, all evidence points to a $70 standard edition. This price maximizes both revenue and player base while delivering the value proposition Take-Two has promised. The official price announcement will likely come a few months before the November 19, 2026 release date, probably around August or September 2026. Until then, $70 remains the safest bet for what will undoubtedly be one of gaming's biggest launches ever.
